How to Create Effective Advertisements for Your Coworking Space
January 23, 2025 • 2 min read
Blog
Advertising is not marketing – it is however a very important part of marketing. And if you’re marketing a coworking space, chances are you’ll be creating some advertisements along the way.
In this Coworking Quick Tip, we’ll walk you through five tips to help you create effective advertisements for your coworking space so you can book more tours and convert more prospects into paying members.
💡 Advertising is the process of creating and delivering messages to promote your coworking space to a target audience.
The primary purpose of advertising is to inform, persuade, or remind potential customers about what you’re offering, with the ultimate goal of influencing their behavior, such as booking a tour or purchasing a membership plan.
1. Highlight your unique selling point in your ads
What is your point of differentiation? What makes your coworking space unique?
Clearly showcase what makes your coworking space special, whether it’s your state-of-the-art amenities, your niche focus on podcasters, your unwavering commitment to community.
Not only will this make your advertisements stand out, it will also help attract the right audience to your coworking space.
Example: Welcome to CoLab, the only community-driven coworking space for women!
2. Leverage visual storytelling
As humans, we’re attracted to stories. When we see an advertisement, we’re not only looking for ourselves in it, we’re looking for the story that we can connect with.
Use professional, vibrant photos and videos that highlight your space, facilities, and most importantly, your community. Include:
- Wide shots of the space full of vibrant, happy people
- Close-ups of members working or collaborating with one another
- Testimonials in video format for emotional impact
Example: A 30-second video showing a member’s daily journey in your coworking space, including what they love most about your community
Pro tip: Videos significantly outperform still images when it comes to paid advertising. Consider running video testimonials as ads to increase conversions!
💡 Key elements of advertising:
- Message: the content or idea being communicated
- Medium: the platform or channel used to deliver the message
- Target audience: the specific group of people the advertisement is aimed at, defined by demographics, behaviors, or preferences
- Call-to-Action (CTA): a prompt encouraging the audience to take a specific action
Creativity: the design, visuals, tone, and format that make the ad engaging
3. Target the right audience
Targeting is everything when it comes to effective advertisements. Tailor your messaging for your ideal customer profile (ICP) and find the right channels where they’re most likely to be hanging out. Use targeted ads on platforms like Facebook, LinkedIn, or Instagram to reach the right demographic.
How to tailor your messaging based on your audience:
- Entrepreneurs and freelancers: emphasize flexibility, networking, and cost-efficiency
- Small teams: highlight collaborative spaces and private offices
- Remote workers: focus on productivity and a distraction-free environment
Pro tip: Ad targeting will heavily impact the overall performance of your ads. As a best practice, start with a narrow audience and expand from there rather than going too broad.
4. Incorporate clear call-to-actions (CTAs)
Make it easy for potential members to take the next step. Use clear, action-oriented CTAs and ensure your landing page delivers on what your ad is promising to make the sign-up process seamless.
Call-to-actions that are effective may look something like:
- Book a free tour today
- Claim your 7-day trial pass
- Sign up for your first month free
Notice how all of these CTAs have the word free in it. This isn’t an accident. Using language like free, discounted, and promo can help get people’s attention and get them to stop scrolling. Which brings us to our next point.
5. Promote offers and exclusivity
People love deals and the feeling of exclusivity, especially when it comes to seeing an advertisement. Having a compelling promotion or discount will increase the possibility of people paying attention to you as opposed to all of the other offers available.
Offer limited-time promotions or discounts for your coworking space like:
- Get 20% off your first month by the end of the week
- Early bird special – sign up now, get one month free!
Create urgency and a fear of missing out to drive immediate action and increase the conversion of your ads.
Start advertising your coworking space today!
While advertising is just one aspect of your marketing strategy, it plays a pivotal role in promoting your coworking space and attracting new members. It’s up to you to get your coworking space’s name out there, and advertising can be an effective way of doing just that.
By highlighting your unique selling points and promoting exclusive offers, you can create advertisements that stand out and deliver results.
With these tips in mind, you’ll be well-equipped to create ads that have impact while showcasing the value of your coworking space!
