The best coworking websites to list your space on
When asked what coworking operator’s top priorities were for the year, over 70% said that growing the number of members in their space was number one.
We’ve tackled how to market your coworking space — from marketing ideas for coworking operators to how to set up your Google Business Profile — on the Optix blog. Now, we’re talking about the best coworking websites to generate leads.
In this article, we’ll share with you how to get your space in front of more potential members with 14 free and paid coworking websites to get listed on.
By listing your coworking space on popular online marketplaces, you can increase your chances of attracting new members and improve your member acquisition strategy.
Benefits of listing your coworking space online
Listing your coworking space on different websites will help you get in front of more people looking for what you’re offering.
Chances are, your prospective members are going online to find a coworking space. Yes, you will want to make sure you’re following coworking SEO best practices to get your website to appear in Google, but listing your space on a website specifically designed for coworking spaces, office spaces, and other real estate listings can help you maximize your visibility and acquire more members at relatively low risk.
It is also a fairly passive form of marketing your coworking space — meaning, once you set up a listing — there is very little you need to do other than monitor and optimize it occasionally.
According to Kane Wilmott, CEO and co-founder at iQ Offices, listing your coworking space on popular online platforms is one of the most important acquisition tools in your toolkit. Learn more about how to acquire your first coworking members.
How does listing a coworking space on a website work?
The process for listing your coworking space on coworking websites will depend on the platform you’re using. Below is the general process for listing your space on a third-party website.
- Sign up for an account on the platform
- Create an engaging listing with high-quality photos and as much information as you can provide
- Collect customers and leads
- Pay a commission fee for every booking made
This process will be heavily dependent on what platform you decide to list on. Many operators choose to list their space on more than one website to maximize their chances of attracting customers.
How many leads can you expect each month from coworking websites?
Most operators that we’ve spoken to say that third-party coworking websites account for a handful of new leads a month (1-5).
The number of leads you can expect each month really depends on your ideal client profile (ICP), where you’re located, and what you’re offering.
Grow your coworking business with Optix
Free websites to list your coworking space on
1. Craigslist
Best for: private offices and virtual mailbox services
Craigslist is the original online classified ads. The website gets about 250 million users each month and is more or less free to post a listing on. If you have private offices that rent on a short or long-term basis, posting them to Craigslist is a cost-free way to market their availability.
One important thing to note about Craigslist is because it is free, it can be very competitive, especially for private offices. It’s recommended to make multiple listings and update them every 2 days to bring them to the top of the feed.
It’ll also be important to use keywords related to your offering in your Craigslist ads. For a virtual mailbox service, this may include words like:
- Virtual mailbox
- Virtual mail services
- Business address
2. Facebook Marketplace
Best for: general listings and paid advertisements
Facebook Marketplace is a section of Facebook dedicated to buying and selling goods, services, and real estate. It boasts a whopping one billion visitors each month and can be accessed directly from the Facebook homepage.
Coworking spaces can use Facebook Marketplace to list private offices, event spaces, specialty rooms like podcasting studios, or general listings of availability.
Facebook Marketplace is a completely free website to list your coworking space on. However, you may want to consider running paid ads on the platform via Facebook Business Manager.
Ads can appear whenever someone searches for a relevant keyword like “coworking”, similar to Google Ads, and can help your listing get more attention.
3. Kijiji
Best for: Canadian coworking and flex spaces
Kijiji is an online classified advertisement site, similar to Craigslist. It originated in Canada, where it remains the preferred platform for many Canadians.
Similar to Craigslist, to be successful on Kijiji will require creating engaging listings with beautiful photos and updating them regularly. The platform is free to post on within certain categories, so be sure to choose a “free” housing category to avoid paying higher fees for listings.
4. Yelp
Best for: brand awareness and gathering reviews
Yelp is a review site for businesses of all kinds. With roughly 178 million users each month, it remains one of the most popular review sites in the world.
Listing your coworking space on Yelp is similar to creating a Google Business Profile. The listing will include information on the space, photos, reviews, and more. Visitors can then visit your website to make a booking directly from Yelp.
While you won’t be able to list specific offices and offerings on this website, it is still a great free option to garner brand awareness and boost your social proof via reviews.
Bonus points: listing on Yelp contributes positively to your local SEO.
Paid websites to list your coworking space on
There are two types of pay-to-play models when it comes to coworking websites.
- Pay to list on their platform
- Pay once a booking is made
Most paid platforms follow the latter and involve a commission for every booking made. Below are some of the most popular third-party websites used by coworking spaces to generate more leads.
5. LiquidSpace
Best for: any kind of flex, coworking, or office space
Cost: Between 10-20% of the booking cost
LiquidSpace is the largest marketplace of on-demand workspaces, and one of the top coworking websites to list your space on. It boasts over 5,000 hosts over the last decade, making it a highly reputable choice for your business needs.
Here’s how listing on LiquidSpace works:
- Coworking owners create a free profile as a “host”
- They then create a detailed listing that includes price, amenities, days and times available, and more
- Prospective members make a booking for the coworking space directly on LiquidSpace
Owners do pay a small commission for every booking made on LiquidSpace. However, many coworking and flex space operators consider LiquidSpace to be one of the most effective options for getting high-quality leads and bookings for their space.
6. Instant Offices
Best for: executive suites and virtual offices
Cost: Starting at 10% of the booking cost
Instant Offices is a coworking website that lists over 15,000 offices around the world and generates more than 8,000 inquiries a month. You can list a variety of spaces on their website, though according to their website, “The vast majority of our success is in letting units of up to 10,000 sq ft, although we’re happy to list properties of any size.”
Listing an office on Instant Offices is free, but you will need to pay once the booking is made. If your space is outfitted with many private offices or you’re looking to grow your virtual offices offering, Instant Offices can be a great place to start.
7. Spacelist
Best for: commercial space in Canada
Cost: Unknown
Spacelist is the leading commercial real estate marketplace in Canada.
It is a popular website for Canadian real estate firms and other big-name players in the industry to visit. Although it is geared towards commercial real estate, it can still be a good option for those looking to rent out private offices or larger event spaces.
Spacelist has multiple pricing tiers, including a free plan that allows for unlimited listings and lead management. Upgrading to their next tier at $50 a month will also give you boosted search rankings and greater access to qualified leads.
8. UpSuite
Best for: enterprise-level coworking spaces and coworking networks
Cost: Between 10-20% of the booking cost
UpSuite is an online platform that matches teams with workspaces. They take a partnership approach by working with users to find the best coworking space to fit their needs.
Listing on UpSuite is a bit of a lengthier process than some of the other platforms. It will require becoming a verified office operator and registering your space before being able to acquire members.
You will then have to pay a generous fee for the booking. Their pricing options are as follows:
- Option 1: Commission pricing based on your space’s capacity up to 12 months of signed membership agreements (20% for 0-33% full, 15% for 33%-66% full, and 10% past 66% full)
- Option 2: 10% commission up to 12 months + $90/month listing fee
Despite this process, UpSuite can be a great way of attracting high-quality members. You’ll see popular coworking spaces like Regus and WeWork proudly listing on UpSuite.
9. Free Office Finder
Best for: flexible workspaces in the UK
Cost: Unknown
Free Office Finder is an agency specializing in flexible workspace rentals for privately serviced offices across the UK.
They do not charge a fee to set up an account and they handpick applicants for your listing to ensure you’re receiving only qualified leads. It is a popular option for those living in the UK and can be a nice addition to your other coworking websites.
10. Coworker
Best for: traditional coworking spaces
Cost: a pre-agreed percentage of the rental period
Coworker has over 25,000 coworking spaces on their site, with approximately 300 new spaces being added each month. This makes it a popular hub for finding and listing coworking spaces around the world.
They offer three tiers of pricing on top of a broker commission for lead fees:
- Basic: $25/yr
- Visibility Plus: $100/yr
- Featured Plan: $253/yr
Because Coworker is specifically for coworking spaces, it’s a great website to consider listing your dedicated desks, hot desks, and day passes — especially if you are a “traditional” coworking space looking for more members.
11. Cowork Booking
Best for: destination coworking spaces of all different niches
Cost: Unknown
Cowork Booking is a website dedicated specifically to matching digital nomads and millennials with coworking spaces. They even have a section on their website for other coworking niches, like coliving spaces, for people to explore.
If you have a younger demographic or your coworking space is located in a popular travel destination, then you may find a bit more success with a site like Cowork Booking.
It is also a more affordable coworking website to get listed on, as they advertise free registration, no hidden fees, and direct payment from users (though their commission fee is unknown).
12. Desksnear.me
Best for: short-term and long-term desk bookings
Cost: 10% of the booking cost
Desksnear.me allows anyone to list and book available desks in a workspace, be it a coworking space or another kind of shared office space.
It syncs with users’ social media accounts to connect them with others who have booked the space or are local in that area, adding an interesting community element to booking.
It is free to list but much like the other platforms, there will be a commission paid out for each booking made.
13. Hubblehq.com
Best for: European-based coworking spaces
Cost: Between 10-20% of the booking cost
Hubblehq.com boasts over 23,000 permanent offices and on-demand workspaces on their website worldwide. Most of their office listings are concentrated in the UK and Europe, making it an ideal option for European-based coworking communities.
Here you can list your space for free, with a 10-20% commission fee charged for each successful booking made through the site.
14. DeskPass
Best for: meeting and conference rooms across North America
Cost: Unknown
Deskpass provides teams with affordable, flexible access to thousands of coworking spaces and conference rooms for individuals and teams across the globe.
They have listings from all major cities across North America, making it a popular option for those based in the US.
DeskPass works well for short-term meeting and conference rooms, along with one-off desk bookings as the name implies.
Learn what Optix can do for your coworking space
Listing your coworking space on a popular website is a great way to drive more leads to your business.
Interested in learning how Optix can help you grow your coworking or flex space business?